054: Dan Pallotta - On Convincing People

I've got a special edition of This Moved Me this week! I gave a big hint about it in my weekly This Moved Me newsletter a few weeks back... so, for those who are not signed up for these emails (why aren't you signed up for these?!), let me see if I can set this up for you.

 

A few weeks ago I attended the Minneapolis Foundation's 100-year anniversary conference. They had some HUGE keynote speakers lined up - Dan Buettner from the Blue Zone project (hilarious, I'm dying to interview him), Michio Kaku - the physicist futurist (he is really something - a total entertainer) - and then our guest for today's show - Dan Pallotta, founder and president of Advertising for Humanity and the Charity Defense Council.

 

You see, Dan invented the modern-day charity event, and in doing so, raised hundreds of millions of dollars for some of the biggest causes of the day. But it wasn't an easy ride. Dan's TED Talk - one of the 100-most viewed of all time - inspires and insists on a new way of thinking about how we treat charities and nonprofits so that these organizations have a fighting chance at actually changing the world.

 

Loved our brief 15-minutes to dig into how we can convince a sometimes unwilling audience!